Duty free shopping exploded in popularity during Chinese New Year holiday
During 2017 Chinese New Year golden week holiday, tourists flooded into Sanya to spend their holiday. The city received 957,300 tourists, up 14.07% year on year, and realized a total tourism revenue of RMB 9.064 billion , up 19.6% over one year earlier. Duty free shopping maintained its populatiry, and the CDFG Sanya International Duty Free shipping Complex recorded a strong business performance, registering more than 250,000 customers, up 26% year on year, and duty free sales revenue reached RMB 290 million, up 6% over one year earlier.
Customers flooded into the Sanya International Duty Free Complex during the Chinese New Year holiday and gathered around brand stores to select their favorite goods, among which perfume and cosmetics were always the first choice.
Both customer traffic and sales saw significant increases over the same period of last year. The shopping complex offered a good customer experience while maintaining smooth operation, thanks to the early preparation to cope with the stress brought by the CNY peak season. To meet diverse customer demands, The shopping complex made thorough preparation covering every detail in business operation, conducted a comprehensive safety check, and exerted rigorous control over food safety, thereby creating a comfortable shopping and dining environment. A series of measures were taken into pleace to welcome the CNY peak season, including preparing stocks as well as logistics to ensure sufficent and diversified products can be supplied, arranging trainings to frontline sales staff, steamling work procedures as well as optimizing customer experience.
The offshore tax-free shopping policy on Hainan Island was adjusted again before the Chinese New Year, extended the policy to cover more applicable audience and allowed tourists leaving the island by train to shop without duty. The move further exerted the effect of the offshore duty-free shopping policy, increased the appeal of duty-free shopping and injected an all-new drive for local tourism and economic growth.
Relevant person in charge of the shopping complex noted that during the seven-day CNY holiday, the policy adjustment had further tapped the potential of duty-free shopping, stimulated tourists’shopping and increased the share of shopping in tourism consumption. At the same time, the mall recorded all positive data during the goden week holiday by reviewing the successful practices of offshore duty-free operation, and spared no effort to serve consumers and contribute to Sanya’s tourism services industry as an enterprise that showcases the tourism of Hainan Island.
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