Sanya, March 19–20, 2025 – Under the theme “Redefine Frontiers, Synergize Futures” the CDFG (China Duty Free Group) 2025 Global Brands Meeting successfully convened in Sanya, drawing global brands, investors, industry leaders, and policymakers to explore the future of travel retail. The event was graced by Gu Gang, Vice Governor of Hainan Province, and Miao Muyang, Director-General of the Industrial Development Department of the Ministry of Culture and Tourism, who delivered opening remarks. Attendees included Fan Yunjun, General Manager of China Tourism Group and Chairman of CTG DUTY-FREE, and Liu Kun, Deputy General Manager of China Tourism Group and Vice Chairman of CTG DUTY-FREE.
In his keynote speech, Fan Yunjun emphasized that “Redefine Frontiers” reflects the integration of cross-border resources, nodes, and elements, while “Synergize Futures” embodies the wisdom of co-creating value. He highlighted the rapid recovery of travel retail, strong policy support, and Hainan’s growing role as an international tourism hub. The off-shore duty free market is unlocking new consumption scenarios, solidifying Hainan’s position as a global retail destination.
Fan outlined CDFG’s commitment to “upholding integrity and embracing innovation, enhancing quality and efficiency, and promoting integrated development.” to achieve high-quality growth. He called for deeper collaboration, urging brands to introduce flagship stores and exclusive product launches through CDFG channels to enrich offerings for global consumers. “With the synergy of China’s robust market and proactive governance, tourism — a cornerstone of quality living — will further drive economic growth,” he added.
Strategic Milestones: Inaugurations and Partnerships
The conference featured the inauguration ceremony of the Hainan Duty-Free Association and strategic brand signing ceremonies to empower China-chic brands in global expansion. Over 220 brands attended, spanning tobacco & spirits, fragrances & cosmetics, luxury goods, and food & general merchandises.
Focused on policy trends, technological innovation, and market insights, the event provided brands with actionable strategies for China’s travel retail landscape. CDFG pledged to strengthen partnerships through precise market positioning, operational efficiency, and diversified marketing support. Simultaneously, the group will accelerate the globalization of Chinese brands via overseas channel expansion and cultural integration.
A New Chapter for Global Travel Retail
China Duty Free Group empowers global brands' growth in China through precise market positioning, operational support, and diversified marketing strategies. Simultaneously, it drives Chinese cultural brands' global expansion via overseas channels and cultural fusion, co-creating premium travel retail development with partners.