CDFG Global Brands Meeting Awards Ceremony Concludes in Grand Style Six Prestigious Honors Celebrate Outstanding Partnerships

Sanya, March 20, 2025 - The two-day CDFG 2025 Global Brands Meeting closed triumphantly in Sanya under the theme “Redefine Frontiers, Synergize Futures”. The event’s grand finale—the awards ceremony—honored 80 global suppliers across luxury goods, food & general merchandises, jewelry & watches, fragrances & cosmetics, and tobacco & spirits, spotlighting their exceptional contributions to collaborative growth.
Six Awards, Six Stories of Excellence
The ceremony recognized brands for innovation, market expansion, sustainability, and channel development through six awards:
1.Best Marketing Support Award

Awarded to 15 brands for groundbreaking marketing initiatives.
● Diageo: Drove whisky category growth with immersive brand zones and tastings at MALT & MORE WHISKY by cdf
● L’Occitane Group: Boosted niche categories through brand exhibition hotels and botanical hair care experiences in Sanya.
2.Business Development Pioneer Award
Celebrating 16 brands redefining retail reach.
● Bacardi Global Travel Retail: Expanded online and overseas sales via competitive pricing and multi-brand strategies.
● Qeelin: Partnered with CDFG to unlock key channels in Singapore Changi Airport，Hong Kong International Airport, and Beijing airports.
3.Outstanding ESG Practice Award
Honoring sustainability champions:
● COTY: Praised for eco-friendly formulas and sustainable consumption initiatives.
● Chando: A leader in environmental philanthropy, exemplifying Chinese brands’ social responsibility.
● FIYTA: Innovated with eco-materials and clean tech, advancing ESG projects alongside CDFG.
4.National Trend Leadership Award
16 brands, including China Tea(中茶) and Lao Miao Gold(老庙黄金), celebrated for cultural confidence.
● iFLYTEK(科大讯飞): Supported CDFG with cutting-edge tech and strategic insights.
● Florasis(花西子) and MAOGEPING(毛戈平): Redefined beauty with distinctive Eastern aesthetics.
5.Elite Collaboration Award
Recognizing 15 long-term partners for unwavering support:
● Dior, Estée Lauder, and L’Oréal: Delivered premium products and innovation.
● Huawei Consumer BG: Empowered CDFG’s electronics market expansion with tech leadership.
6.Premier Partnership Award
The pinnacle honor went to 15 brands for transformative contributions to CDFG’s success.
A New Era of Synergy
The ceremony’s vibrant atmosphere underscored the strengthened bonds between CDFG and its global partners. As the Hainan Free Trade Port approaches its customs closure milestone, CDFG’s collaborative “synergize” with brands is unlocking unprecedented value in travel retail, charting a course for shared prosperity.