Sanya, March 19-20, 2025 - CDFG (China Duty Free Group) successfully hosted its 2025 Global Brands Meeting under the theme “Redefine Frontier, Synergize Futures" in Sanya. The event brought together global brands, investors, industry experts, and partners to explore innovation and future opportunities in travel retail.
The meeting delved into policy trends, industry dynamics, and cutting-edge technologies, offering deep insights into China’s travel retail market and Chinese Consumers. Over 220 brands attended, including international giants such as Burberry, Cartier, Omega, Saint Laurent, Apple, Huawei, Moutai, Edrington, Clarins, Estée Lauder Companies, L'Oréal Group, LVMH Beauty, La Prairie, P&G, Shiseido, alongside rising China-chic brands like Giant Biogene, Bloomage Biotech, and Florasis. Categories spanned tobacco & spirits, fragrances & cosmetics, luxury goods, and food & general merchandises.
Exclusive Launches: Redefining Travel Retail
CDFG unveiled over 80 curated products, including customized editions, limited releases, and exclusive collaborations, alongside the debut of its proprietary brand "CDF Health". Highlights include:
● Estée Lauder: Exclusive holiday sets
● La Mer: Star-studded skincare collections
● Diptyque: Hainan’s first authorized retail partnership
● Clé de Peau Beauté: Hainan travel retail-exclusive sets for Sanya International Duty Free Shopping Complex Chinese New Year pop-up
● Qeelin: Ruby-encrusted "Hulu" necklace series
● Chow Tai Fook: Duty-free debut of Hainan-inspired jewelry
● Coachtopia: Global launch of Coach’s sustainable sub-brand
● MCM: Singapore Changi Airport boutique with exclusive designs
● Kering Eyewear: Chinese New Year limited editions
● CHINA TEA: International tea brand leveraging China Tea’s eco-plantations
● Fenjiu: "China Duty Free Edition" baijiu
● Balvenie: Asia-exclusive launch of 50-Year-Old Single Malt at Hong Kong International Airport Duty Zero by cdf
From "Made" to "Reborn": The Rise of CDF Health
Leveraging its global supply chain and quality control systems, CDFG is transitioning from distributor to brand creator. Rooted in responsibility, trust, and cultural confidence, CDF Health debuted during Chinese New Year with 14 best-selling wellness products, blending tradition with modern innovation to deliver premium, accessible health solutions.
40 Years of Global Leadership
With over 200 stores worldwide and partnerships with 600+ suppliers and 1,400+ brands, CDFG dominates travel retail across airports, downtown shopping complex, border ports, and new retail.
Under its parent company China Tourism Group, CDFG upholds "integrity and excellence," offering brands precise market positioning, operational support, and innovative strategies. CDFG remains committed to empowering Chinese brands through overseas expansion and cultural fusion, bridging East-West consumer markets while fostering innovation in global travel retail.