CDFG and Fine jeweller Qeelin, have once again collaborated to open a Qeelin Boutique at the Hong Kong International Airport (HKIA). The opening of the boutique at the HKIA is the second collaboration outside Chinese mainland between CDFG and Qeelin in 2024, following the opening of the boutique at Singapore Changi Airport. The collaboration demonstrates the close relationship and mutual trust between the two companies and enhances CDFG’s development of various overseas duty-free businesses in 2024.
The opening of the Qeelin Boutique just in time for the Christmas holidays, offering HKIA passengers an exceptional luxury shopping experience with exclusive and limited-edition pieces and a diverse selection of unique creations that embody the essence of oriental symbolism and modernity. CDFG and Qeelin will jointly operate the boutique, leveraging their rich experience in Hainan and Singapore to expand their global markets.
Qeelin presents exquisite jewellery with rich cultural connotations, combining the essence of oriental symbolism and modernity with excellent craftsmanship. Currently, Qeelin focuses on the Asia-Pacific region as its primary market, with sales points established globally, including Europe, North America, and Australia. The brand has also opened flagship stores in iconic international shopping landmarks such as Place Vendôme in Paris and Ginza in Tokyo.The new boutique is located at the heart of the departure hall of the Hong Kong International Airport Terminal 1, adjacent to several premium international brands and enjoys a high footfall. With a décor that represents harmony and balance in the universe, the boutique extends the brand's oriental aesthetic concept. The boutique offers a wide range of exclusive pieces, including a Hong Kong International Airport exclusive “Wulu Necklace in 18K Rose Gold with Diamonds and Ruby”, two CDF exclusive — the“Petite Wulu Necklace in 18K Rose Gold With Diamonds and Red Agate” and “Petite Wulu Necklace in 18K Rose Gold With Diamonds” — as well as the globally limited “Large Je t'aime Bo Bo Necklace in 18K Rose Gold With Diamonds, Black Diamonds, Rubies And Green Garnet”.
Hong Kong International Airport Exclusive “Wulu Necklace in 18K Rose Gold with Diamonds and Ruby” | Globally limited “Large Je t'aime Bo Bo Necklace in 18K Rose Gold With Diamonds, Black Diamonds, Rubies And Green Garnet” |
Under the leadership of China Tourism Group, CDFG will continue to expand overseas markets actively with its strong advantages in the industrial chain, strengthen brand cooperation, promote internationalization, and strive for becoming a more globally competitive world-class travel retailer.